English Podcast Starts at 00:00:00Bengali Podcast Starts at 00:18:37Hindi Podcast Starts at 00:32:08German Podcast Starts at 00:41:57ReferenceZhang, H. (2025). Navigating post-crowdfunding commercialization: Launch decision, market sales, and product survival. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-025-01128-y‌Youtube Channel⁠https://www.youtube.com/@weekendresearcher⁠Connect over linkedinhttps://www.linkedin.com/in/mayukhpsm/Welcome to Revise and Resubmit 🎧📚Today, we are stepping into the wild, noisy, hype filled world of crowdfunding and asking a deceptively simple question: what happens after the money comes in? 💸🚀In this episode, I am diving into a fresh research article that feels like a reality check for every creator, founder, and backer out there:“Navigating post-crowdfunding commercialization: Launch decision, market sales, and product survival” by Haisu Zhang 🎮📈Published online on 30 November 2025 in the Journal of the Academy of Marketing Science, this is not just any journal. This is a prestigious, FT50 listed powerhouse of marketing research 💼🌍. And when a paper makes it in there, you know the questions are big and the data are serious. This one is published by Springer Nature, which already tells you we are standing on rigorous academic ground 🧠✨.In this study, Zhang does something we do not do enough. Instead of stopping at the happy crowdfunding campaign video, they follow the journey forward, into the messy three phase reality of commercialization: launch, mainstream market sales, and product survival over time ⏳📊. Using data from 638 video games and 211 crowdfunding projects, the paper shows us that successfully funded products are about seven times more likely to launch than failed ones. That sounds great, right? But then the story gets complicated.Drawing on a dual market view from innovation diffusion theory, Zhang separates the world into two markets: the backers in the crowdfunding stage and the consumers in the commercialization stage. The crowd that cheers you on at the start is not always the same crowd that keeps you alive in the mainstream. The results are both exciting and uncomfortable: crowd size works like a double edged sword ⚔️. A big crowd boosts product adoption, yet it also drags down customer satisfaction, which then affects whether the product actually survives. And to make it tougher, time to market makes that negative link between crowd size and satisfaction even worse. The longer you take, the more that early love can curdle.So in today’s Revise and Resubmit episode, we are not just celebrating successful campaigns. We are asking harder questions about what it really takes for crowdfunded products to thrive in the mainstream. Thank you Haisu Zhang and Springer Nature, and a big nod to the Journal of the Academy of Marketing Science for bringing such high caliber, FT50 level work to all of us who care about ideas that survive beyond launch 🚀🙏If you enjoy research driven conversations like this, remember to subscribe to Revise and Resubmit on Spotify 🎧, and check out our YouTube channel “Weekend Researcher” 📺. You can also find us on Amazon Prime Music and Apple Podcast, so you can listen wherever you plan your next big idea.As we get started, ask yourself: when you look at a wildly successful crowdfunding campaign, are you really seeing a future product… or just the first act of a much riskier story? 🤔✨

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