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Listen "Constructive Peer Review : A Guide to the EMPATHY Framework (Sridhar, 2025) | JoM FT50"
Episode Synopsis
🎙️ Welcome to "Revise and Resubmit"—the podcast where we dive deep into the world of academic research, one paper at a time.
Today, we’re not just talking about marketing. We’re talking about something that decides the fate of marketing research itself. Something that stands between a manuscript and a breakthrough. Peer review.
Peer review should be about building, not breaking. But too often, it turns into a treasure hunt for flaws, where finding mistakes matters more than fostering ideas. What if there was a better way?
That’s exactly what Shrihari Sridhar explores in today’s paper, Constructive Peer Review Made Practical: A Guide to the EMPATHY Framework, published in the prestigious Journal of Marketing—an FT50 journal, no less. This paper isn’t just another academic editorial. It’s a call for change. A structured, thoughtful way to reshape how we evaluate research.
The EMPATHY framework isn’t about just spotting what’s wrong—it’s about nurturing what’s right. But can we really rewire the way scholars review? Can empathy and rigor coexist in a system built on scrutiny?
Stick around as we unpack this fascinating paper. And before we begin, a huge thank you to Shrihari Sridhar, the American Marketing Association, and SAGE Publications for bringing this important research to the world.
If you love what we do, hit subscribe to Revise and Resubmit on Spotify and check out our YouTube channel, Weekend Researcher. We’re also on Amazon Prime and Apple Podcasts, so you never miss an episode.
Now, let’s get started.
🚀 How can empathy reshape the way we judge research?
Reference
Sridhar, S. (2025). Constructive Peer Review Made Practical: A Guide to the EMPATHY Framework. Journal of Marketing, ahead-of-print. https://doi.org/10.1177/00222429241312127
Youtube Channel
https://www.youtube.com/@weekendresearcher
Support us on Patreon
https://patreon.com/weekendresearcher
***The paper song***
Song Title - Revise or Fall
In the halls of ivory towers,
Where ideas rise and fall…
A manuscript is standing, waiting,
For judgment’s call.
Voices whisper through the pages,
Sharp like shattered glass…
Is this a place for wisdom?
Or just a test to pass?
(Clap... Clap... Drop!)
We rise, we fall, but we stand tall!
We build, we break, yet hear the call!
Not to tear down, but to refine,
With empathy, the stars align!
Feel the weight, the power inside…
Will you review or will you hide?
In this game of push and pull…
Will you shape or play it cruel?
They say it's art, a mystic craft,
A dark and sacred game…
But knowledge dies in silence,
If critique becomes a flame.
Take my words and mold them right,
Lift the paper to the sky…
Will you tear me into pieces?
Or teach me how to fly?
(Clap... Clap... Drop!)
Seven steps, a guiding light…
Truth and rigor burning bright!
Not a sword but steady hands…
Shape the words, let thoughts expand!
We rise, we fall, but we stand tall!
We build, we break, yet hear the call!
Not to tear down, but to refine,
With empathy, the stars align!
Will you stand among the few…?
Or just let the fire consume you?
This is not the time to stall…
Will you rise—or will you fall?
(Final Clap-Drop!)
Today, we’re not just talking about marketing. We’re talking about something that decides the fate of marketing research itself. Something that stands between a manuscript and a breakthrough. Peer review.
Peer review should be about building, not breaking. But too often, it turns into a treasure hunt for flaws, where finding mistakes matters more than fostering ideas. What if there was a better way?
That’s exactly what Shrihari Sridhar explores in today’s paper, Constructive Peer Review Made Practical: A Guide to the EMPATHY Framework, published in the prestigious Journal of Marketing—an FT50 journal, no less. This paper isn’t just another academic editorial. It’s a call for change. A structured, thoughtful way to reshape how we evaluate research.
The EMPATHY framework isn’t about just spotting what’s wrong—it’s about nurturing what’s right. But can we really rewire the way scholars review? Can empathy and rigor coexist in a system built on scrutiny?
Stick around as we unpack this fascinating paper. And before we begin, a huge thank you to Shrihari Sridhar, the American Marketing Association, and SAGE Publications for bringing this important research to the world.
If you love what we do, hit subscribe to Revise and Resubmit on Spotify and check out our YouTube channel, Weekend Researcher. We’re also on Amazon Prime and Apple Podcasts, so you never miss an episode.
Now, let’s get started.
🚀 How can empathy reshape the way we judge research?
Reference
Sridhar, S. (2025). Constructive Peer Review Made Practical: A Guide to the EMPATHY Framework. Journal of Marketing, ahead-of-print. https://doi.org/10.1177/00222429241312127
Youtube Channel
https://www.youtube.com/@weekendresearcher
Support us on Patreon
https://patreon.com/weekendresearcher
***The paper song***
Song Title - Revise or Fall
In the halls of ivory towers,
Where ideas rise and fall…
A manuscript is standing, waiting,
For judgment’s call.
Voices whisper through the pages,
Sharp like shattered glass…
Is this a place for wisdom?
Or just a test to pass?
(Clap... Clap... Drop!)
We rise, we fall, but we stand tall!
We build, we break, yet hear the call!
Not to tear down, but to refine,
With empathy, the stars align!
Feel the weight, the power inside…
Will you review or will you hide?
In this game of push and pull…
Will you shape or play it cruel?
They say it's art, a mystic craft,
A dark and sacred game…
But knowledge dies in silence,
If critique becomes a flame.
Take my words and mold them right,
Lift the paper to the sky…
Will you tear me into pieces?
Or teach me how to fly?
(Clap... Clap... Drop!)
Seven steps, a guiding light…
Truth and rigor burning bright!
Not a sword but steady hands…
Shape the words, let thoughts expand!
We rise, we fall, but we stand tall!
We build, we break, yet hear the call!
Not to tear down, but to refine,
With empathy, the stars align!
Will you stand among the few…?
Or just let the fire consume you?
This is not the time to stall…
Will you rise—or will you fall?
(Final Clap-Drop!)
In God we trust