Welcome to Revise and Resubmit, the podcast where we take a deep dive into groundbreaking research published in the world’s most prestigious academic journals.Today, we explore an idea as old as human civilization but now backed by science—awe. What if the feeling of awe, that spine-tingling sense of vastness and wonder, wasn’t just a fleeting emotion but a powerful force shaping innovation and consumer choice?In his latest article, Awe, Innovation, and Choice: A Conceptual Analysis, published in the Journal of Consumer Psychology—a highly respected FT50 journal—Dr. Dacher Keltner presents a compelling model. He argues that awe doesn’t just make us feel small in the face of something grand; it expands our thinking, fuels creativity, and even influences the products we choose. Could awe be the hidden catalyst behind groundbreaking inventions, artistic revolutions, and consumer trends?We extend our gratitude to Dr. Dacher Keltner for this thought-provoking research and to the Society for Consumer Psychology and Wiley for publishing it.If you enjoyed this discussion, don’t forget to subscribe to Revise and Resubmit on Spotify and check out our YouTube channel, Weekend Researcher. You can also find us on Amazon Prime and Apple Podcasts.Now, here’s something to ponder—if awe shapes innovation and consumer choice, could businesses design experiences to harness its power? Stay curious, and we’ll see you next time!ReferenceKeltner, D. (2025). Awe, innovation, and choice: A conceptual analysis. Journal of Consumer Psychology, ahead-of-print, 1–16. https://doi.org/10.1002/jcpy.1449Linked article: Hagtvedt, h. (2025). Awe and aesthetics: Conundrums of creation and consumption. Journal of Consumer Psychology, ahead-of-print. https://doi.org/10.1002/jcpy.1450.Linked article: Cavanaugh, L. A. (2025). Awe-inspired: Appraising awe's consequences for consumers and brands. Journal of Consumer Psychology, ahead-of-print. https://doi.org/10.1002/jcpy.1451.Youtube Channel⁠https://www.youtube.com/@weekendresearcher⁠Support us on Patreonhttps://patreon.com/weekendresearcher

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