Welcome to Revise and Resubmit, the podcast where we break down the latest research from the world’s most prestigious academic journals.Today, we’re talking about awe—not just as an emotion, but as a force that shapes the way we experience beauty, design, and even the products we buy.In his article Awe and Aesthetics: Conundrums of Creation and Consumption, published in the Journal of Consumer Psychology, an elite FT50 journal, Dr. Henrik Hagtvedt explores the link between awe and aesthetics in consumer behavior. Why do some brands leave us breathless while others barely register? Why are awe-inspiring products so rare, despite their power? And could understanding awe help marketers craft experiences that captivate us more deeply?We extend our gratitude to Dr. Henrik Hagtvedt for this insightful research and to the Society for Consumer Psychology and Wiley for publishing it.If you found this discussion fascinating, subscribe to Revise and Resubmit on Spotify and check out our YouTube channel, Weekend Researcher. You can also find us on Amazon Prime and Apple Podcasts.Now, here’s something to think about—if awe makes us stop and admire, does it also make us buy? Stay curious, and we’ll see you next time!ReferenceHagtvedt, h. (2025). Awe and aesthetics: Conundrums of creation and consumption. Journal of Consumer Psychology, ahead-of-print. https://doi.org/10.1002/jcpy.1450. Linked article: Cavanaugh, L. A. (2025). Awe-inspired: Appraising awe's consequences for consumers and brands. Journal of Consumer Psychology, ahead-of-print. https://doi.org/10.1002/jcpy.1451.Linked article: Keltner, D. (2025). Awe, innovation, and choice: A conceptual analysis. Journal of Consumer Psychology, ahead-of-print, 1–16. https://doi.org/10.1002/jcpy.1449Youtube Channel⁠https://www.youtube.com/@weekendresearcher⁠Support us on Patreonhttps://patreon.com/weekendresearcher

Ver todos los episodios