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Listen "Assortment Management Strategies That People See (Mejía, 2025)"
Episode Synopsis
Welcome to "Revise and Resubmit," your go-to podcast for unraveling the latest research in the world of business and marketing. In today’s "Weekend Journal Review," we explore a compelling study titled Assortment Management Strategies That People See: Insights from a Meta-Analysis of Experimental Research on Perceived Assortment Variety by Victor D. Mejía, published in the prestigious Journal of the Academy of Marketing Science, part of the esteemed FT50 journal list.
This fascinating paper dives into the heart of what makes consumers tick when they encounter a variety of products. Mejía dissects five key assortment management strategies—size, composition, arrangement, visual layout, and textual information—and their impact on perceived assortment variety (PAV). Through a meticulous meta-analysis of 61 papers and over 66,000 participants, Mejía reveals intriguing patterns: increasing assortment size boosts perceived numerosity, while visual layout and arrangement have nuanced effects on perceived diversity. These insights are not just theoretical but hold significant practical implications for businesses striving to optimize their product displays and maximize consumer appeal.
As we unpack these findings, we’re left pondering a vital question: In the quest to perfect the art of assortment, how can businesses strike the right balance between numerosity and diversity to captivate consumers without overwhelming them?
A big thank you to Victor D. Mejía and Journal of the Academy of Marketing Science for shedding light on this critical aspect of consumer behavior. Don’t forget to subscribe to "Revise and Resubmit" on Spotify, Amazon Prime, and Apple Podcast, and check out our YouTube channel, Weekend Researcher, for more thought-provoking content.
So, here’s something to think about: In a world flooded with choices, could the key to winning consumers lie in how we see variety, rather than how much variety there is?
Reference
Mejía, V.D. Assortment management strategies that people see: Insights from a meta-analysis of experimental research on perceived assortment variety. J. of the Acad. Mark. Sci. (2025). https://doi.org/10.1007/s11747-024-01075-0
Youtube Channel
https://www.youtube.com/@weekendresearcher
Support us on Patreon
https://patreon.com/weekendresearcher
This fascinating paper dives into the heart of what makes consumers tick when they encounter a variety of products. Mejía dissects five key assortment management strategies—size, composition, arrangement, visual layout, and textual information—and their impact on perceived assortment variety (PAV). Through a meticulous meta-analysis of 61 papers and over 66,000 participants, Mejía reveals intriguing patterns: increasing assortment size boosts perceived numerosity, while visual layout and arrangement have nuanced effects on perceived diversity. These insights are not just theoretical but hold significant practical implications for businesses striving to optimize their product displays and maximize consumer appeal.
As we unpack these findings, we’re left pondering a vital question: In the quest to perfect the art of assortment, how can businesses strike the right balance between numerosity and diversity to captivate consumers without overwhelming them?
A big thank you to Victor D. Mejía and Journal of the Academy of Marketing Science for shedding light on this critical aspect of consumer behavior. Don’t forget to subscribe to "Revise and Resubmit" on Spotify, Amazon Prime, and Apple Podcast, and check out our YouTube channel, Weekend Researcher, for more thought-provoking content.
So, here’s something to think about: In a world flooded with choices, could the key to winning consumers lie in how we see variety, rather than how much variety there is?
Reference
Mejía, V.D. Assortment management strategies that people see: Insights from a meta-analysis of experimental research on perceived assortment variety. J. of the Acad. Mark. Sci. (2025). https://doi.org/10.1007/s11747-024-01075-0
Youtube Channel
https://www.youtube.com/@weekendresearcher
Support us on Patreon
https://patreon.com/weekendresearcher
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