English Podcast Start at 00:00:00Bengali Podcast Start at 00:17:34Hindi Podcast Start at 00:25:05🎙️ Welcome to Revise and Resubmit — your backstage pass into the mind of academia’s most thought-provoking ideas, straight from the halls of prestigious FT50 journals to your curious ears. I’m your host, and today, we’re diving into a commentary that asks us to do something radical in marketing: slow down, take a breath… and consider the soul. 😌📿🛒🧠💡 In this episode, we’re exploring "A Common-Sense Commentary on Religious Values and Consumer Behavior" by the brilliant Lisa E. Bolton, published on June 17th, 2025 in the Journal of Consumer Psychology — a journal that sits proudly among the elite FT50 list. 🏆📘Bolton takes us on a journey that’s anything but abstract. She doesn’t just echo calls for more research into religion and consumption—she grounds the conversation. Using fresh Pew Research data and her own marketing insights, Bolton peels back the layers of values like stewardship, justice, and compassion to show how deeply our buying habits might be shaped by spiritual beliefs. ♻️🕊️💸She asks: Are we simply consumers, or are we, consciously or not, practicing our faith through our purchases? From sustainability to moral foundations, this commentary reminds us that values aren’t just psychological—they’re theological. And yes, they show up in your shopping cart.📚✨So here’s the question:If your faith could speak, what would it say about your favorite brand? 🤔💬🎧 Huge thanks to Lisa E. Bolton and the Society for Consumer Psychology, along with Wiley, for publishing this piece in one of the most respected journals in the business.📢 Don’t forget to subscribe to Revise and Resubmit on Spotify, Apple Podcasts, and Amazon Prime. And for even more academic storytelling, hit up our YouTube channel “Weekend Researcher” — where ideas come to play. 📺📚🔔Until next time… question what you believe—and what you buy. 🛍️🙏ReferenceTarget Article: Religious Values and Consumer Behavior. By Eric Y. Aglozo, Adam Cohen. doi: 10.1002/jcpy.1464.Commentary 1: A Common-Sense Commentary on Religious Values and Consumer Behavior. By Lisa Bolton. https://doi.org/10.1002/jcpy.1463Commentary 2: From believer to buyer: How brands leverage religious values to connect with consumers. By Taylor Ke Lai, Keisha Cutright, Gavan Fitzsimons. https://doi.org/10.1002/jcpy.1465‌Youtube Channel⁠https://www.youtube.com/@weekendresearcher⁠Support us on Patreonhttps://patreon.com/weekendresearcher

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