The Process and Business of Producing, Distributing, and Consuming Media and Ways We Engage With Exciting Content

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04/10/2021 37 min Temporada 3 Episodio 6

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Episode Synopsis

In today's conversation, we catch up with Dr. Glenn Cummins, a professor of Journalism and Creative Media Industries in the College of Media and Communication at Texas Tech University.  We learn all about Glenn's path to academia, including a few stops to work professionally in the broadcast industry, and we learn about how very basic things like the way we watch sports drive many of his research questions. Glenn is a prolific scholar in the area of media effects and  broadly in mass communication, and much of his recent research has focused on biometric research, which truly provides insight into a consumer's viewing experience. Much of his research examines how the structural and content features interact with audience characteristics to shape processing and response to media messages. Glenn has been a leader in the academic world in research involving eye-tracking, and he looks at things like how viewers may (or may not) pay attention to ads while watching a sporting event.  To learn more about his research, click this link:
https://www.depts.ttu.edu/comc/faculty/faculty/gcummins.php
To see examples of his work, click this link:
https://www.researchgate.net/profile/Glenn-Cummins
And, to follow him on Facebook: https://www.facebook.com/robert.g.cummins
To follow us on Twitter: @ICIRAlabama

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