Research Saves Companies Millions and Is Fun Too!

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27/09/2021 41 min Temporada 3 Episodio 6

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Episode Synopsis

Dr. Amy Tilley Rask, COO of MediaScience, joins us in today's conversation about her work doing industry research.  She tells us all about the consumer neuro-marketing research that is done at MediaScience and how a chance conversation with a faculty member at UA led to her meeting the person who is now her CEO. Amy did a post-doctoral fellowship at Murdock University in Perth, Australia, and that work led her to helping to launch the company she's with today based out of Austin, TX.  In this conversation, we learn more about just some of the big clients she and her company have done research for--Fox, ESPN, Disney--and we learn more about the ways those doing industry research can have an immediate and direct impact on consumers's lives.  She's also the recipient of our own College's Outstanding Alumni Award from the Department of Advertising and Public Relations, where she got her MA degree. 
In addition to helping to run a major media research company, Amy and her family also operate a small "farm" as she calls it with seven dogs and 32 chickens--you may even hear one a time or two in the background. 
This has been one of our favorite catch-up episodes yet, and you certainly do not want to miss it!  
To learn more about MediaScience, you can check out their website: https://www.mediascience.com/
To follow Amy on Twitter: @AmyRask1
To follow MediaScience on Twitter: @MediaScienceLab
And to follow us on Twitter: @ICIRAlabama

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