Today we catch up with Dr. Eyun Jung Ki, a professor in the Department of Advertising and Public Relations. Young Eyun Jung thought she wanted to be a teacher, like a K-12 teacher, but after taking just one class in public relations in college, she knew she had found her calling. She's been at the University of Alabama for over 15 years teaching courses in public relations and studying the way new and emerging media technologies can be used to improve communication, especially during times of crisis. She tells us more about how social media has really changed the way businesses, companies and people have had to react in times of crisis because the window of opportunity to get information out there is much shorter. She tells us how in public relations, the way a company or individual communicates about crisis can ultimately make or break public perceptions about everything moving forward.  Join us for this very fun and enlightening conversation with Dr. Eyun Jung Ki! 

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