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Listen "From Country Music Superstar to Professorship and Other Conversations About Organizational Communication Within Advertising"
Episode Synopsis
If you think advertising is similar to the way it is portrayed on Mad Men, you'll definitely need to tune into today's episode.
As a child, our next guest's aspirations were to land it big as a country music superstar. While she toyed around with that idea for a while, her parents finally convinced her she needed to find another pathway, albeit a creative one, so she could have a backup plan. That landed Dr. Teresa Tackett, an assistant professor in the Department of Advertising and Public Relations, in college exploring all there was to learn about advertising, ad agencies and the different types of creative work that was out. After graduation, Teresa was given the opportunity to work professionally in advertising on the creative side, where she said that side of the industry was largely male-dominated, by 95% or more. Teresa said it was her professional experiences that led her to shift gears slightly and head back to graduate school so she could learn more about the ways social justice issues, including diverse representation, could be studied, examined and then even potentially corrected. Teresa got her Ph.D. at the University of North Carolina Chapel Hill and just this fall joined the College of Communication and Information Research's faculty in advertising. She says women spend a lot of time trying to understand gender in male spaces, and her research is really taking this issue on directly via the studies she has conducted with other professional women in the industry.
We don't want to give it all away, but this is an episode you don't want to miss.
To follow Teresa on Twitter: @teresatackett
To follow us on Twitter: @ICIRAlabama
As a child, our next guest's aspirations were to land it big as a country music superstar. While she toyed around with that idea for a while, her parents finally convinced her she needed to find another pathway, albeit a creative one, so she could have a backup plan. That landed Dr. Teresa Tackett, an assistant professor in the Department of Advertising and Public Relations, in college exploring all there was to learn about advertising, ad agencies and the different types of creative work that was out. After graduation, Teresa was given the opportunity to work professionally in advertising on the creative side, where she said that side of the industry was largely male-dominated, by 95% or more. Teresa said it was her professional experiences that led her to shift gears slightly and head back to graduate school so she could learn more about the ways social justice issues, including diverse representation, could be studied, examined and then even potentially corrected. Teresa got her Ph.D. at the University of North Carolina Chapel Hill and just this fall joined the College of Communication and Information Research's faculty in advertising. She says women spend a lot of time trying to understand gender in male spaces, and her research is really taking this issue on directly via the studies she has conducted with other professional women in the industry.
We don't want to give it all away, but this is an episode you don't want to miss.
To follow Teresa on Twitter: @teresatackett
To follow us on Twitter: @ICIRAlabama
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