We are joined by one of the leading members of RevGenius! Tom Slocum is the VP of Sales at TrainYo, a Strategic Advisor at Outplay, and previously the Program Director of RevGenius. Today, he talks about having a change of mindset from talking and trying to win the prospect over to listening more to them instead. TakeawaysUse empathy and tact in your conversations to dive deeper with them and become a resource.People want to have an emotional experience with you instead of being sold on features and benefits.Empower your reps to become help people and not salespeople to have longer-lasting customers Quote of the Show"Sales is the only game where winning could cause you to lose. Because you're trying to win over your prospect, making you appear insensitive to their values and incapable of meeting their needs. Because you're trying to win them over. If you're selling, you're doing it wrong." - Tom Slocum Connect with Tom in the links below:LinkedIn: https://www.linkedin.com/in/tomslocum/Twitter: https://twitter.com/Tommy_SlocumWebsite: https://www.trainyo.com/ Ways to tune in:Amazon MusicApple PodcastSpotifyGoogle PodcastYouTube: https://youtu.be/6KEho9RSaHs

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