Today, we have an amazing panel of guests to talk about leveraging LinkedIn as a professional social media network to elevate your brand and connect with people. We are joined by Christina Nalband, Director of Enterprise Sales at Groove; Jason Vana, Founder of SHFT Agency; and Nick Bennett, Director of Evangelism and Customer Marketing at AlyceThe panel shares their insight on why LinkedIn could be essential in any go-to-market strategy today. They also discuss the importance of using LinkedIn for your company's benefit, whether you're working in marketing or you actually own the business. TakeawaysPut LinkedIn together for a go-to-market strategyIf you are in B2B, LinkedIn is simply the best place to connect with your ideal customersPeople buy and market differently from how they did years ago Quote of the Show"You're not doing a good job if you're not on LinkedIn because it really is the place to connect one-on-one with your ideal customers. For me, what I tell my clients is that your ideal customers are on this platform so if you're not there, they're connecting with your competition and you're not even a solution." - Jason Vana Connect with our guests in the links below: ChristinaLinkedIn: https://www.linkedin.com/in/christina281990/Website: www.ChristinaNalband.com JasonLinkedIn: https://www.linkedin.com/in/jasonvana/Website: https://shft.agency/Twitter: https://twitter.com/jasonvana  LinkedIn: https://www.linkedin.com/in/nickbennett1/Twitter: https://twitter.com/NickB2005 Ways to tune in:Amazon MusicApple PodcastSpotifyGoogle PodcastYouTube: https://youtu.be/6KEho9RSaHs

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