Gurupandian Chandrasekaran is the VP of Revenue & Growth at JustCall and SaasLabs. Today, he shares what he thinks is at the core of any successful go-to-market (GTM) strategy. Gurupandian talks about the importance of 'listening' and applying it to the GTM motion as well. It can be a great help in identifying red flags and issues that customers want to communicate to you. TakeawayAligning internal and external perceptions is your priority before discovery, distribution, and product.Make "listening" an active part of your GTM motionYou want to know which part of your marketing funnel is making an impact for this customer Quote of the Show"You need to understand which part of the messaging is resonating with my customers and how are the customers describing it in their language. We have to match them, you have to figure out just like product-marketing fit which you already have, which messaging is articulating the value your customers want." - Gurupandian Chandrasekaran  Connect with Gurupandian in the links below:LinkedIn: https://www.linkedin.com/in/gurupandian/ Ways to tune in:Amazon MusicApple PodcastSpotifyGoogle PodcastYouTube: https://youtu.be/6KEho9RSaHs

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