This week our host Brandi Starr is joined by Kip Knight, author, coach, and Operating Partner at CMO Coaches, a national coaching network for marketing leaders. Kip is also an Operating Partner at Thomvest, a $500 million VC fund based in the Bay Area Kip, a Board member at Netbase Quid, a leading consumer analytics company, and a Senior Advisor with Drake Star Partners, an investment bank specializing in the technology and communication sectors. Kip has worked in over 60 countries, starting his career at P&G in brand management. He has held numerous senior executive roles at PepsiCo, YUM Brands, eBay, and H&R Block, including CMO at Taco Bell and president of H&R Block. He is founder of the U.S. Marketing Communication College, dedicated to teaching communication strategy to diplomats in the State Department.  Kip is the co-author of Crafting Persuasion: A Leader's Handbook to Change Minds and Influence Behavior and author of Learn to Leap: How Leaders Turn Risk into Opportunities. Kip earned his B.S. degree from LSU in marketing and his MBA from the University of Cincinnati. In this week's episode of Revenue Rehab, on the couch, Brandi and Kip dig into a topic sure to interest both current CMOs and marketers looking to step into the role; The #1 Reason CMOs Get Fired: Lack of alignment with their CEO. Links: Get in touch with Kip Knight on: LinkedIn Twitter CMO Coaches Wish you took more chance with your life and career? Check out the book "Learn to Leap: How Leaders Turn Risk Into Opportunity" on Amazon. Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

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