Data-driven Decision Making with Google's Chief Measurement Strategist

12/04/2022 33 min Episodio 20
Data-driven Decision Making with Google's Chief Measurement Strategist

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Episode Synopsis

Companies are starting to pivot from using data to inform the process and have data lead their entire decision making process.To accomplish this, companies need more than just great data analysts, they need great data storytellers.Our conversation with Neil Hoyne, Chief Measurement Strategist at Google dives into:How using data creates holistic growthGreat data storytellers are key to extracting value from dataWhy changing privacy laws are forcing companies to find new ways to collect meaningful data   More information about Neil Hoyne and today’s topics:LinkedIn Profile: https://www.linkedin.com/in/neilhoyne/Company Website: https://about.google/ Other Relevant Links: https://www.amazon.com/Converted-Data-Driven-Way-Customers-Hearts/dp/0593420659/ref=sr_1_1?crid=28JH64QJCZ6HI&keywords=neil+hoyne&qid=1647459243&sprefix=neil+hoyne%2Caps%2C93&sr=8-1  New! Email us with feedback and guest suggestions at [email protected] us here every other week, and we promise to keep it spicy for you. Find Revenue Innovators on Apple Podcasts, Spotify, our website, or anywhere you get podcasts.

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