Welcome to another of our Coffee Time chats.

Today we are joined by:

🔹 Apo Demirtas – CEO & Founder at HotelIQ

NB: HotelIQ are one of our Expert Partners

Today we talk about the way Hotels Forecast and why the current method is wrong and outdated.

We touch on a number of subjects, namely:




Flaws in the current way hotels forecast?
Is ‘forward looking ‘data only of value at macro/corporate level?
Prediction rather than forecast and the ‘zero based’ principle?
Why a resistance to change?

Hope you enjoy it 🤞👍

If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/-cloAdKo7EA

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