ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Distribution Strategy, OTAs and Google"
Episode Synopsis
In this episode we are joined by Veit & Till from berner+becker.
There is a far ranging discussion around Distribution Strategy, touching on the following:
The importance of a channel manager and rate shopper
How easy it is to fall into the trap of just relying on the major OTAs
Why direct bookings are important, but your website and booking engine is more important
Where does Google fit in top the distribution strategy from 2020 onwards
There is a far ranging discussion around Distribution Strategy, touching on the following:
The importance of a channel manager and rate shopper
How easy it is to fall into the trap of just relying on the major OTAs
Why direct bookings are important, but your website and booking engine is more important
Where does Google fit in top the distribution strategy from 2020 onwards
In God we trust