Are you underestimating culture as a growth driver? Too many leaders still see it as “soft.” But when trust breaks, retention falls, productivity slows, and your best people quietly start planning their exits.The truth is: culture is infrastructure. It fuels resilience, engagement, and results. And in today’s climate of AI disruption, budget cuts, and constant change, a weak culture will cost you more than any missed marketing tactic.In this episode titled The Culture Multiplier: Why People-First Leadership Is Your Most Underrated Revenue Strategy, host Kerry Curran sits down with Rachel Weeks, veteran marketing executive and HR tech leader, to explore how values-driven leadership creates a competitive advantage in times of uncertainty. Rachel reveals how transparency, empathy, and recognition aren’t just “feel-good” practices—they’re levers for retention and performance.This isn’t about HR perks—it’s about protecting revenue, boosting productivity, and building a resilient growth engine.You’ll discover how to:Navigate layoffs and reorgs without breaking trustUse recognition to lift productivity by 75%+Build a culture that keeps employees engaged—even under pressureTurn people-first leadership into a durable revenue strategyStay tuned until the end, where Rachel shares practical ways to create a culture of recognition—even without a big budget or formal platform.If you want growth that lasts, this episode will change the way you lead.
Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ver todos los episodios