Listen "Borenstein Group - Increasing Brand Equity"
Episode Synopsis
For increasing brand equity, you must pay attention to the business fundamentals that make any business successful: develop comprehensive capabilities, deliver on your promises, and grow an organic management team that is trustworthy, reliable, and performance-oriented.
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Borenstein Group - Branding is Not Marketing
05/09/2008
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.