Borenstein Group - Increasing Brand Equity

Borenstein Group - Increasing Brand Equity

Return on Intelligence in Marketing

05/09/2008 12:39PM

Episode Synopsis "Borenstein Group - Increasing Brand Equity"

For increasing brand equity, you must pay attention to the business fundamentals that make any business successful: develop comprehensive capabilities, deliver on your promises, and grow an organic management team that is trustworthy, reliable, and performance-oriented.

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