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Listen "Borenstein Group - Building an Effective Brand"
Episode Synopsis
Explore recommendations for C-Levels to follow in building an effective brand; from the development of brand building programs to the creation of brand metrics for measuring the impact of brand strategies.
More episodes of the podcast Return on Intelligence in Marketing
Borenstein Group - Branding is Not Marketing
05/09/2008
Borenstein Group - Increasing Brand Equity
05/09/2008
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