Episode Synopsis "Borenstein Group - Building an Effective Brand"

Explore recommendations for C-Levels to follow in building an effective brand; from the development of brand building programs to the creation of brand metrics for measuring the impact of brand strategies.

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More episodes of the podcast Return on Intelligence in Marketing

• Borenstein Group - PR's role in Enhancing Marketing Efforts
• Borenstein Group - Building an Effective Brand
• Borenstein Group - Branding is Not Marketing
• Borenstein Group - Increasing Brand Equity