On today’s episode we are going to breakdown the difference between strategy and plan based on some research and conversations we’ve had with our top financial professionals over the last few months. We’ve come to realize that not everyone has a financial strategy or plan, and without the two of them together, it’s difficult to achieve your goals.   Here’s some of what we’ll discuss in this episode: Strategies and plans are not interchangeable and what that means for your business. (3:44) How a strategy and a plan help you stay aligned with your business’ vision (6:12) The ‘secret sauce’ that we offer for marketing (8:50) Should you use goal-based or budget-based marketing plan? (13:08)    Identifying KPIs and key results in your marketing plan. (16:27)   Learn About FIG: https://www.figmarketing.com  800-527-1155

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