On today’s episode, sales coach, Sarano Kelly joins us to discuss how we can define and optimize our sales process as financial professionals. He loves to coach, working with top performers and CEOs to market and communicate effectively to their audiences. Being a confident and effective communicator can help you stand out from the crowd in a world that’s increasingly isolated by technology.   Authentic communication truly allows you to connect with people, but it can be a difficult skill to master. Recognizing we need to change can be frightening. Having a coach like Sarano can improve your skills, confidence, and business. We’ll break down Sarano’s journey, the importance of communication in sales and marketing, and much more!   More about Sarano: https://thekelleygroup.net/   Listen for these key points:  1:29 – Welcome Sarano! 3:09 – Being a coach for professionals 4:06 – Reversal of the Deal book 5:30 – Human communication 7:30 – Being transparent in relationships 10:00 – Authentic to yourself and clients 11:50 – Recognizing the need for change 14:50 – How do you connect with others? 15:55 – Providing the same benefit to leaders 17:58 – Partnership at the coaching level 19:50 – Clients experiencing asset increases   21:35 – What else is helpful for business professionals? 23:54 – How can you get engaged?

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