Send us a textsummaryIn this episode of Retire Talk, Alison Abel interviews Anne Lewis, the National Salesperson of the Year, who shares her journey in the retirement living sector. Anne discusses the importance of understanding customer needs, building trust, and the unique project at St. Clare Retirement Living Precinct, Kew. She emphasizes the role of technology and AI in sales, the significance of team collaboration, and her personal reflections on winning the award. Anne also provides valuable advice for new salespeople and discusses strategies for overcoming objections and managing burnout in the industry.TakeawaysSelling retirement living is about creating trust and easing fears.Understanding customer needs through research is crucial for project success.Emotional connection plays a significant role in sales.Building a strong referral network can lead to higher sales rates.Empathetic listening is essential for understanding client motivations.Technology can enhance the sales process but should not replace authenticity.Collaboration within the team leads to better outcomes.Winning awards is a reflection of teamwork and collaboration.The retirement living industry offers rewarding career opportunities.Salespeople should believe in their product and be confident in their knowledge.SupportHey, if this episode of Retire Talk sparked something in you, I’d love your support to keep the conversation going. Producing a podcast takes time, energy and heart—so if you’ve found value in our chats, consider buying us a coffee at https://www.buymeacoffee.com/retiretalkYour generosity means I can keep booking amazing industry colleagues, digging into the insights you crave, and helping you build the communities our residents want to move into. Every contribution, no matter the size, keeps Retire Talk firing on all cylinders. Thanks for being part of the journey, let’s make every chapter count. 🙌🏻.  Any donation is greatly appreciated. As a way of saying thank you.  If you are able to support through a donation of your choice, we will do a call out to your business in the next Retire Talk episode.Chapters00:00Celebrating Success: National Salesperson of the Year01:57Career Journey: From Research to Retirement Living03:46Unique Projects: Sinclair Village Q's Vision and Challenges06:09Building Emotional Connections in Sales06:44Sales Process: Structure Meets Authenticity08:31Embracing Technology: AI in Retirement Living11:19New Chapter12:55Reflections on Winning: Personal Growth and Teamwork18:24The Heart of Sales in Retirement Living18:49Empathetic Listening: The Key to Sales Success20:12The Journey of Selling Retirement Living21:20Overcoming Objections with Authenticity23:17The Importance of Practical Marketing26:33Managing Burnout in a High-Demand Environment28:01Future Goals and Challenges in Retirement Living30:13Advice for Newcomers to the Industry31:04Retire Talk Podcast Master Music.mp3Support the show

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