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Listen "The Helen Effect: Why Real Stories Sell Better Than Glossy Promises"
Episode Synopsis
Send us a textAre we stuck saying the same things in Retirement Living marketing? "Redefining Retirement." "The lifestyle you deserve." Sound familiar?In this episode, Ali unpacks why these overused phrases are falling flat, and what to do instead. Drawing on 15+ years in Retirement Living project sales, Ali shares the marketing approaches that she has seen from the sales front that actually connect, convert, and compel action.Expect real-life examples, the thinking behind emotional marketing, and a call to break free from playing it safe. If you're in sales, marketing, or development in the sector, this is the shake-up you didn’t know you needed.Why “white noise” messaging is costing you leadsThe one story that outperformed the lifestyle pagesHow to lead with empathy, not egoThis episode isn’t about fluff. It’s about resonance.#Anglicare #BronwynWhite #Villages.com.au Support the show
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