In this episode of the Rethinking Supply Chain podcast, John and Diana talk all about brand data.John kicks things off by addressing what brand data is, who owns it, how most brands handle brand data, how brands can own more of their data, and much more.So who owns brand data? What is it exactly? Brand data is all of the information associated with a product manufactured by a brand. This can include the image, description, weight, and chemical composition of any given product. However, most brands outsource that information to marketing agencies. When it comes to operations, however, even more data is needed for shipping and distribution. Now, consumers want to know more and more about the supply chain itself, as opposed to just the product’s specifications. This episode explores the various stakeholders that hold brand data and its impact on the consumer market, as well as the future of how businesses handle their own data.

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