In nearly any industry vertical, digital transformation is inevitable. Previous episodes of Rethinking Supply Chain have featured guests who share one common recommendation: new technologies can’t just make one person’s job easier. To be successful, those technologies must support better processes that align with the business’s strategic goals.In this episode, John Abrams, CEO of Venzee, and Diana Chen continue their discussion of how organizations can derive the most value from implementing digital solutions to age-old supply chain problems.John identifies the need for a massive paradigm shift in the way supply chain leaders and doers think about common challenges. For example, companies shouldn’t just take losses from product recalls for granted. There are technological solutions that can help mitigate those costs and improve the customer experience.Listen now to find out why digitization isn’t really about moving the stuff (or taking it back!). It’s about how streamlining other functions like marketing and communications can better support supply chain disruptions.

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