In this season of WorkLife, we’re pairing each of our regular episodes with a companion interview to do a deeper dive into the topic. This is the deeper dive for our episode on the case against personal branding. Jia Tolentino is a writer at The New Yorker, screenwriter, and author of Trick Mirror—as a lauded culture critic, she’s a keen observer (and occasional victim) of the pressures we all face to brand ourselves online. Jia and Adam discuss the dark side of self-surveillance, the dangers of identity capitalism, and the routes to greater authenticity.FollowHost: Adam Grant (Instagram: @adamgrant | LinkedIn: @adammgrant | Website: adamgrant.net/) Guest: Jia Tolentino (Instagram: @jiatortellini | Website: jia.blog/) Linksnewyorker.com/contributors/jia-tolentinoBook: Trick MirrorSubscribe to TED Instagram: @tedYouTube: @TEDTikTok: @tedtoksLinkedIn: @ted-conferencesWebsite: ted.comPodcasts: ted.com/podcastsFor the full text transcript, visit ted.com/podcasts/rethinking-with-adam-grant-transcriptsInterested in learning more about upcoming TED events? Follow these links:TEDNext: ted.com/futureyouReThinking is produced by Cosmic Standard. Our Senior Producer is Jessica Glazer, our Engineer is Aja Simpson, our Technical Director is Jacob Winik, and our Executive Producer is Eliza Smith. Hosted on Acast. See acast.com/privacy for more information.

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