"None of us will build great companies. We will lead incredible people who will build great companies. It's a choice. It's a conscious choice." ~Ron LovettWe’re republishing one of our Culture Classics featuring Ron Lovett, Canadian entrepreneur, author of Outrageous Empowerment and Scaling Culture, and CEO of VIDA Living. Ron built and sold a 3500-person security company before launching VIDA to transform affordable housing across North America. In this episode, he shares how vulnerability, empowerment, and accountability became the cornerstones of his leadership and how they can shape yours.📢 Do you want to build a high-performance culture? It all starts here: http://www.rethinkculture.coProduction, video, and audio editing by Evangelia Alexaki of Musicove Productions.Listen to this episode to find out:The moment Ron realized culture had to be intentional and personal.How “instimacy” and “funishments” build trust and connection fast.Why vulnerability is a leadership superpower.How Ron screens and coaches for values alignment.The power of daily huddles and Friday value calls.Why culture, not HR, is the future of performance.Further resources:Outrageous Empowerment, by Ron LovettScaling Culture, by Ron LovettThe Song of Significance, by Seth GodinNuts!, by Kevin Freiberg and Jackie FreibergUncommon Service, by Frances Frei and Anne MorrissShoe Dog: A Memoir by the Creator of Nike, by Phil KnightGood to Great, by Jim CollinsPrinciples: Life and Work, by Ray DalioBE 2.0 (Beyond Entrepreneurship 2.0), by Jim CollinsHBR's 10 Must Reads on Talent, by Harvard Business ReviewEpisode Chapters:00:00 — Introduction 01:54 — When culture became important to Ron 07:41 — Writing Outrageous Empowerment09:32 — Service-first mindset 11:42 — Measuring engagement 15:34 — Transparent feedback 18:48 — Leading misfits with love 21:51 — Instimacy: building trust fast 25:48 — Lifelines for connection 27:17 — Funishments: playful accountability 31:26 — Vulnerability & playfulness 33:05 — Leadership expectations 33:46 — Building someone’s best job ever 36:38 — Rethinking culture 40:18 — Peer accountability 42:57 — Ron’s book recommendations 46:42 — From HR to Culture

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