Retention Masterclass

Por: John Koetsier, Peggy Anne Salz
Post-acquisition marketing is massively undervalued.

So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention.

We interview them and share their secrets with you.
26 episodios disponibles

Latest episodes of the podcast Retention Masterclass

New Retention Masterclass! Finally! And ... pls come to the new show! 29/11/2021
The new mobile economy runs on subscriptions. How do you optimize them? 24/02/2021
Apps for kids: 350M installs, subscriptions, and mobile user retention for kids in Sago Mini World 02/01/2021
Why NPS is narcissistic. And ... how to achieve 95% accuracy in predicting churn 07/12/2020
Mobile user retention: when you HATE HATE HATE paying for the same user again and again and again 19/11/2020
Building subscription businesses that monetize: Chatting with Google's former product manager for self-driving cars and iOS app 12/11/2020
Retention by design, with a Rovio art director: creativity, games, and keeping your users 06/11/2020
Mobile measurement in the age of privacy with Brian Krebs of MetricWorks 28/10/2020
From Batman to you: mobile app retention for UTILITY apps 22/10/2020
What can 120 million members and $1.7 billion in cash rewards teach us about retention? 08/10/2020
The mobile user retention tech stack with Christian Eckhardt, CEO of Customlytics 25/09/2020
Product is the new marketing: chatting with the chief product officer of CleverTap 10/09/2020
Fat funnels, marketing, and doctors that drive customer retention 21/08/2020
PicsArt: What acquiring 1 billion users teaches you about retention 06/08/2020
Hooked: how to build mobile habits for better user retention, with Fouad Saeidi from App Growth Network 22/07/2020
Benchmarks are bogus and measurements are meaningless, with Brian Balfour of Reforge 16/07/2020
Superheroes of mobile: Getting, keeping, and monetizing users with the best in the business 26/06/2020
Personalization is a plus in a pandemic: Ian Leslie, CMO of Industry West 28/05/2020
Mobile engagement, retention, and frameworks with the godfather of the mobile growth stack, Andy Carvell 15/05/2020
Dark arts & magic in marketing: Ogilvy vice-chairman Rory Sutherland on data and when not to use it 30/04/2020
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