ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Superheroes of mobile: Getting, keeping, and monetizing users with the best in the business"
Episode Synopsis
How do you grow your mobile business sustainably for the long term?
In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier
talk about what every mobile publisher wants: great users and great customers. And they don’t just want to get them, they want to keep them. And guess what … they also want to monetize them. So ... we interview a lot of retention heroes on this show and we figured it's time to start talking to some of the radioactive spiders that turn them into heroes.
One company that helps publishers accomplish that better than most is Liftoff. To learn a little bit more, we chat with Dennis Mink, the VP of Marketing at Liftoff. What we talk about:
- evolution of mobile
- users vs customers
- Apple killing the IDFA
- COVID-19 and retention
- the ROI of retargeting
- B2B retention marketing
- biggest mistakes in mobile retention
In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier
talk about what every mobile publisher wants: great users and great customers. And they don’t just want to get them, they want to keep them. And guess what … they also want to monetize them. So ... we interview a lot of retention heroes on this show and we figured it's time to start talking to some of the radioactive spiders that turn them into heroes.
One company that helps publishers accomplish that better than most is Liftoff. To learn a little bit more, we chat with Dennis Mink, the VP of Marketing at Liftoff. What we talk about:
- evolution of mobile
- users vs customers
- Apple killing the IDFA
- COVID-19 and retention
- the ROI of retargeting
- B2B retention marketing
- biggest mistakes in mobile retention
More episodes of the podcast Retention Masterclass
Apps for kids: 350M installs, subscriptions, and mobile user retention for kids in Sago Mini World
02/01/2021
Mobile user retention: when you HATE HATE HATE paying for the same user again and again and again
19/11/2020
In God we trust