Maplin's MD Reveals the Online Strategy That Turbo-Charged a 495% Increase in Sales in Just One Year

Retales: E-Commerce Growth Stories
26/05/2022 14 min Temporada 1 Episodio 7
Maplin's MD Reveals the Online Strategy That Turbo-Charged a 495% Increase in Sales in Just One Year

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Episode Synopsis

Established back in the 1970s as a popular High Street  electronics brand, Maplin has seen incredible growth over the past few years after switching its focus to ecommerce. Today, Ollie Marshall the firm’s MD, joins Caroline on the podcast to discuss the key drivers behind a whopping 495% YOY growth, which saw the brand rank 7th on the Lighting 50 list of Britain's fastest growing online retailers.

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