In the dynamic world of retail, "omnichannel" has stood as a consistent goal, an evertrend. However, recently, the spotlight has been shifting to "unified commerce". So the question arises: has omnichannel truly had its day? Dive into this intriguing podcast episode with Oliver Banks as we dissect the essence of both concepts, backed by industry insights and the formidable intelligence of AI. From the semantics of buzzwords to real-world applications, let’s embark on a journey to determine if these terms are mere labels or integral to the retail evolution. And discover which approach comes out on top?Listen to this podcast episode now to discover:Understand the shift from omnichannel to unified commerce and the distinctions and similarities between the two, supported by insights by industry experts.Discover the necessity of adaptability in retail, preparing for unknown future channels and consumer trends.Recognise the three importance elements to help focus on unified commerce and delivering a customer-centric operating model.Find the full show notes at www.obandco.uk/262.

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