Insight Special: How 1 in 10 shoppers drive 1 in 4 returns

24/09/2025 16 min
Insight Special: How 1 in 10 shoppers drive 1 in 4 returns

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Episode Synopsis

Send us a textSerial returners are a small group of shoppers making a big impact – just one in 10 consumers account for a quarter of all online returns in the UK. In this Thought Leadership Insight Special, we unpack Retail Economics and ZigZag's latest benchmark report on returns, exploring who these shoppers are, how behaviours like bracketing and wardrobing are reshaping retail, and what it costs retailers.Read the full report here:  https://www.zigzag.global/reports/annual-shopper-research#reportCheck out our website for more insight: retaileconomics.co.uk And follow us on LinkedIn: Retail Economics

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