Customers are getting wise to the Boxing Day Blues. Gifts that drop to half price two days after Christmas, last-minute discount emails, and retailers training shoppers to hold back are fuelling frustration and eroding trust. Hi, I'm Clare Bailey, founder of Retail Champion. In this episode, I explain how post-Christmas behaviour has shifted, why bargain hunting is now a year-round reflex, and what retailers can actually do about it.I look at the rise of cash, gift cards and experiences, the emotional shift from “stuff” to “memories,” and what the data is showing us about who’s buying what. I also explore the truth about unredeemed gift cards, and why pairing products with small experiences can boost value perception.Then we take a look at Boxing Day trading culture itself. Should staff work? Should shops stay open? And what really happens when teams feel unsupported at the busiest time of year?Finally, I lay out the simplest solution of all: honesty. And how you can apply that to your business as a retail decision maker.What are you waiting for? Click play to hear all the insights.Chapters:00:00 — Introduction: The Boxing Day Blues00:20 — The Gift Receipt Era01:06 — Why Shoppers Feel Cheated02:23 — Scarcity, FOMO and Late Buying03:40 — The Game of Chicken04:41 — Cash, Gift Cards and Digital Wallets05:34 — The Gift Card Secret06:00 — The Experience Boom07:11 — Pairing Products With Experiences08:13 — Boxing Day Betrayal08:52 — The Price Promise Solution09:49 — Should Retail Staff Work Boxing Day?11:19 — Resentment on the Shop Floor11:42 — Final Retail ReckoningMentioned in this episode:Retail Reckoning Podcast Insights NewsletterGet Retail Reckoning Podcast Insights and Goodies - https://retailreckoningpodcast.co.uk/newsletterRetail Reckoning Podcast VIP newsletter

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