Just when retailers thought they understood Generation X and had figured out how to reach Millennials, here comes Gen Z.   The rise of social media and evolving technologies have ushered in rapid change, and a new generation will bring even more upheaval. On this week’s episode of Retail Gets Real, we look at the latest research on Generation Z and what retailers need to know about these young consumers.   Join our hosts as they chat with Mark Mathews, vice president of research development and industry analysis at the National Retail Federation, about Millennial and Gen Z consumers.

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