French retailing giant Carrefour has become the first grocery retailer to integrate ChatGPT into its e-commerce website. Its new AI-powered chatbot Hopla will help online shoppers make decisions based on their budgets or dietary constraints. In this episode, Natalie explores the potential for this technology to inject more inspiration into the online grocery experience. Food shopping is habitual and most shoppers are sleepwalking when ordering groceries online. Can AI solve that problem by providing a deeply customisable service for the shopper?

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