TikTok is reshaping how people discover, explore, and buy products — and retailers are taking note. In this episode of Retail Disrupted, host Natalie Berg speaks with Paul Mears, Group Vertical Director for Retail & E-commerce at TikTok UK, about how discovery commerce is changing the path to purchase. Together they unpack the findings from TikTok's first UK Shopping Report, discuss how entertainment and commerce are converging, and explore what brands can learn from the creators driving this new era of shopping inspiration. 🎧 Tune in to learn: How TikTok is redefining e-commerce Why discovery-led shopping is the future Which brands are doing social commerce well What retailers can do to engage the next-generation consumer 👉 For more retail insights, make sure to subscribe to the podcast! https://retaildisrupted.com 

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