Marcus Lasky from FDM Sales discusses his background and the role of FDM in the consumer goods industry. He highlights the importance of supply chain and omni-channel strategies in the CPG business, as well as the role of social media in brand marketing. Marcus emphasizes the value of FDM's personal touch and its role as an extension of the brand. He also provides insights on trade shows, including the importance of being memorable and the value of attending category-specific shows. Marcus mentions Pop Daddy as a brand that has gained buzz and success in the industry.

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