Big Swings, Real Vibes: How Brands Break ThroughEd Starr, partner at BMF Media, joins us to talk all things experiential marketing—what works, what wows, and why authenticity beats polish every time. We chat about what worked for Poppy, smart trade show strategy, and how mid-sized CPG brands can punch above their weight by showing up boldly and building real community. Ed brings the heat with sharp insights and future-forward thinking for the health & wellness and broader CPG space.Chapters00:00 Introduction to BMF and Ed's Journey03:56 Experiential Marketing and the Poppy Case Study10:05 The Importance of Client Relationships14:53 Building a Successful Brand Community19:56 Taking Risks in Marketing24:52 Advice for Mid-Sized CPG Brands29:40 Trade Show Strategies and Best Practices34:39 The Future of Health and Wellness Marketing

Ver todos los episodios