Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://bit.ly/AutomateConvertIn this episode of the Results-Based Marketing Podcast, host Simon Cryer dives into the powerful strategy of database reactivation. He emphasizes the importance of leveraging your existing database, which he describes as a potential "pot of gold." Simon explains that many leads enter your database with the intent to solve a problem, even if the timing wasn't right for them at that moment. He encourages business owners to revisit these cold leads, highlighting that re-engaging with them can lead to significant value and trust-building with clients.Learn more about Automate Convert: https://automateconvert.com/Follow Simeon: www.instagram.com/simeoncryer/www.youtube.com/@simeonjcryerfacebook.com/simeon.cryertiktok.com/@simeonjcryerau.linkedin.com/in/simeonjohncryerTimestamps:00:00:00 - Introduction 00:00:20 - Welcome to Results-Based Marketing Podcast00:00:41 - About Automate Convert00:00:53 - Importance of Database Reactivation00:01:14 - Identifying Low-Hanging Fruit in Your Database00:01:46 - Cost-Effectiveness of Email Marketing00:01:57 - Understanding Lifetime Value of a Customer00:02:38 - Calculating Customer Acquisition Costs00:03:09 - Benefits of Database Reactivation00:03:20 - Deep Psychology and Quick Wins00:03:41 - Building Trust and Value with Clients

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