Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/In this episode of the Results Based Marketing Podcast, host Simeon Cryer dives into the critical factors that can influence the performance of Facebook ads. He emphasizes the importance of understanding audience motivation, highlighting that people are often more driven to avoid pain than to seek pleasure. By framing advertising within a problem-solution context, marketers can better connect with their target audience. Simeon explains why Facebook is a preferred platform for advertising compared to LinkedIn, likening effective marketing to fishing with the right bait at the right time and place.The episode features a unique segment where Simeon takes on real-time business profiles submitted by listeners, offering immediate audit and recommendations. This week, he focuses on Sharon Bennett, an RTO owner specializing in leadership and professional development. Follow Simeon: www.youtube.com/@simeonjcryerwww.linkedin.com/in/simeonjohncryer/?originalSubdomain=auTimestamps:00:00:00 - Introduction00:00:31 - Welcome to Results-Based Marketing Podcast00:00:52 - Simeon Cryer and Automate Convert00:01:03 - Episode Overview: Business Profile Audit00:01:23 - Business Profile: Sharon Bennett's RTO00:01:55 - Current Marketing and Sales Process00:02:27 - Pain Points and Challenges00:03:52 - Desired Outcomes and Initial Recommendations00:04:02 - Target Audience and Platform Strategy00:04:55 - Scraping LinkedIn for Leads00:05:28 - Understanding Motivations and Pain Points00:05:59 - Fishing Analogy for Marketing00:06:20 - Crafting Effective Ad Messaging00:06:51 - Leveraging Job Market Data00:07:24 - Imagery and Creative Strategy for Ads00:08:07 - Understanding the Perfect Student00:09:00 - Incorporating Client Feedback00:09:53 - Creating Compelling Offers00:10:14 - CTA00:10:45 - Social Media Links

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