He Posted a Sushi Burger. Got 50 Million Views on Instagram. And Built an Empire.

19/08/2025 1h 13min
He Posted a Sushi Burger. Got 50 Million Views on Instagram. And Built an Empire.

Listen "He Posted a Sushi Burger. Got 50 Million Views on Instagram. And Built an Empire."

Episode Synopsis

Paul Ryu, founder of JPMforce and the mind behind hundreds of viral food videos, is the go-to content strategist for Las Vegas restaurants. From sushi burgers to steakhouse reels, his work has transformed how hospitality brands show up online.

Listen now to learn how one off-menu item sparked 50 million views, why he only hires active creators, and what it takes to scale influence without selling out.

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