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Listen "Domino's Loyalty Program Success Story"
Episode Synopsis
Domino’s – Piece of the Pie RewardsProgram: Points for every $10 spent; 60 = free pizzaSuccess Story:Drove consistent growth in digital orders.In 2019, even gave points for any pizza purchase (even competitors') for app engagement.Led to 1M+ app downloads in a month during that campaign.Lesson: Loyalty combined with bold marketing can grab attention and app installs.
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