For this week’s sustain talks, I am delighted to welcome back my good friend Shane Herath Founder of Eco-Friendly Web Alliance. Shane’s previous Sustain Talks was the 2nd most popular and this new one will not disappoint.  Shane shares his journey into becoming a sustainable innovation tech ecosystem and how far they are willing to go in building an eco-friendly website for organisations.  Eco-Friendly Web Alliance's aim is to prevent half a million tonnes of co2 being added to the atmosphere by getting websites across the world to be a bit more energy efficient by reducing carbon emissions. Working with their scientific advisory board, they analysed 1000s of sites.    The average website is about two grams of CO2 per page, so they knew if they could reduce that by 50% then that's a good starting point.
Find out more by going to https://ecofriendlyweb.org/ 
00:10- Introduction 
01:15- About Eco-friendly Web Alliance 
03:00- What does Web Alliance do? 
05:00- How to tell the difference in the emissions of one website to another. 
08:40- Understanding data centres and carbon footprint while looking at a company’s digital infrastructure. 
10:35- The growth in digital infrastructure and carbon footprint of the internet. 
13:03- The journey so far after the launch of Web Alliance. 
18:55- What are your plans for eco-friendly web alliances in months to come? 
22:00- Your free audit for your website.

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