The opposite of success is giving up. If you’ve never had any entrepreneurial venture if you’ve never tried anything at all if you’ve launched any business, if you’ve done anything, you will notice that failure is a mandatory part of the game. In today’s episode Raymond discusses how not to dear failure, but to be terrified of regret. Embracing challenges and persevering through adversity is the hallmark of true success. Raymond Aaron has committed his life to teach people how to dramatically change their lives for the better, he transforms lives by helping people tap into their own potential. Today, Raymond is helping people achieve greater wealth, branding, recognition, confidence, respect, and authority. Raymond teaches his clients how to become respected authorities and experts in their fields. Raymond Aaron has shared his vision and wisdom on radio and television programs for over 40 years. He is the author of 10 best-selling books, including Branding Small Business For Dummies, Double Your Income Doing What You Love and the co-author of New York Times best-seller Chicken Soup for the Parent’s Soul and author of the Canadian best-seller, Chicken Soup for the Canadian Soul. www.Aaron.com  Key Takeaways: Do not fear failure, but be terrified of regret. If you’re not sure if you should jump off that cliff. If you’re not sure if you should leave your salary job. If you’re not sure if you should invest in that company… If you're not sure, then you either will live a life of fear of failure, or you will live a life of regret. The opposite of success is giving up.

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