In this episode, we speak to Joe Mull, Founder of the Boss Better Leadership Academy and host of the Boss Better Now podcast. Joe shares his journey from being the head of Learning and Development at a healthcare system to starting his own business after a layoff in 2013. He discusses his latest book 'Employalty,' which analyzes why people stay with or leave jobs, focusing on ideal jobs, meaningful work, and great bosses. Joe highlights the importance of creating a humane employee experience to retain talent. He also details his strategic approach to building a thought leadership brand and his content marketing strategies. Joe emphasizes the significance of quality over quantity in content production, and discusses his various media efforts, including email newsletters, YouTube, and podcasts.

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