In this episode of Resilient in Business, we chat with therapist-turned-copywriter Arianna Smith to unpack the power of emotionally resonant messaging. Arianna shares her unique journey blending trauma-informed therapy with high-converting copywriting, and how business owners can build messaging that actually lands with their audience.Key takeaways:✅ What a "resilient message" really means✅ The architecture of messaging✅ Truth vs. trends—why aligned messaging wins✅ How to connect with clients at different levels of awareness✅ When to hire a copywriter (and when not to)✅ Why generic messaging kills connection, and how to fix it🔗 To Connect with Arianna, you can find her at https://www.ariannasmith.com🔔 Subscribe for more insights on building resilient, and scalable businesses.📩 Join the Newsletter – Get exclusive monthly insights and takeaways from our expert guests all in one email. https://scorecard.bopartners.com/newsletter✅ Download the Free Guide to Building a Professionally Managed Business: https://scorecard.bopartners.com/professionally-managed-business📌 Ready to build a Systemized, Professionally Managed Business? Reach out at https://bopartners.com/ #Copywriting #MessagingStrategy #Entrepreneurship #TherapistBusiness #ResilientInBusiness #BusinessGrowth #AuthenticMarketing #HeartCenteredBusiness

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