In this episode of Resilience Unravelled, host Russell Thackeray interviews Jay Sapovits, founder of Ink’d Stores, a promotional marketing firm based in Boston. Jay discusses the intricacies of the merch and swag industry, providing insights into B2B promotional products, ROI tracking, and the cultural phenomenon of branded merchandise in the U.S. He contrasts the U.S. market with the UK, explaining how cultural differences impact the merch culture. Jay also delves into his business philosophy, emphasizing a personalized, human-centric approach over an automated one. He shares his perspective on resilience, the impact of technology, and the importance of taking consistent, focused action against self-doubt and distractions.00:00 Introduction 00:38 Jay's Background and Business Overview02:47 Understanding Swag and Merchandising03:39 Market Dynamics and Business Strategy06:26 Cultural Differences in Swag11:56 Technological Integration and Human Touch18:22 Challenges with Customer Service Automation19:55 Manufacturing and Production Control20:42 Understanding Audience for Effective Gifting21:35 Tracking ROI on Promotional Giveaways23:38 The Importance of Data in Marketing25:24 Creative and Cost-Effective Marketing Strategies27:18 Building Business Resilience29:50 Personal Growth and Overcoming Mental Barriers33:59 Final Thoughts and Contact InformationYou can contact us at [email protected] can be found online or link to our website https://resilienceunravelled.com#resilience, #burnout, #intuition

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