Whether it’s a just few sentences or a full paragraph outlining the way your organisation pursues goals like delivering on time or anticipating customer needs, a mission statement is a guide to how a company operates and the values it holds dear.Research led by Dana Kanze from London Business School now shows that your mission statements can also motivate your employees to embrace or disregard ethical standards—the decisions they choose depend upon the language you use.Read the original publication: https://doi.org/10.1016/j.obhdp.2019.04.002 Read the HBR article:  https://hbr.org/2020/02/research-organizations-that-move-fast-really-do-break-things from Dr Kanze in Research Outreach

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