The research output from universities is a unique competitive advantage - why would you not want to communicate that as effectively as possible? How can the impact of those comms activities be tracked? And how can research communicators be better supported by their institutions?In this episode of Research Unravelled Peter is joined by Alexander Buxton, Head of Strategic Communications at the University of Oxford.They discuss why the 'specialism within a specialism' of research comms matters to universities, and how those involved with research comms can ensure that their efforts are aligned with the wider strategic objectives of the institutes they work for.Episode LinksVisit us at www.orinococomms.com | Contact me at [email protected] | Join our community and subscribe to our newsletter at orinococomms.substack.com | Tell us what you think bit.ly/orinoco-speakpipe_pod

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